Tom Brady hires a guy with a sign to promote underwear

Tom Brady is a marketing genius who hires a "dude with a sign" to promote underwear

After leaving the New England Patriots for the Tampa Bay Buccaneers

Tom Brady has become a social media icon, and his underwear brand has become a marketing success

The 44-year-old quarterback hired @dudewiththesign [Seth Phillips] to promote Brady Brand boxer briefs on Twitter.

A photo he posted of Brady pointing at Phillips depicts the actor holding a sign that reads, “Stop Trying To Promote Your Underwear, Tom"

Additionally, he replied with a link to the Brady Brand online shop

Brady's underwear first went viral in a video recorded by his wife Giselle Bundchen

Who showed him in the bathroom wearing only his undies