Kim Kardashian, Bella Hadid’s Schiaparelli looks are the work of Daniel Roseberry

Reviving long-dormant fashion houses to turn them into profitable brands has become a recipe for success in the luxury industry

Labels such as Balenciaga and Bottega Veneta - even larger ones like Louis Vuitton and Dior - were largely relegated to history during the early 1990s

LVMH and Kering became global household names due to their business prowess

However, success is rarely achieved overnight and is often fraught with difficulty

A competitor to Chanel in the first half of the 20th century, Schiaparelli was a French couture house founded in 1927 by Italian designer Elsa Schiaparelli

It is her pioneering collaborations with Surrealist figures like Salvador Dal* and Jean Cocteau that are part of the canon of modern fashion

Through her use of "shocking pink" and creations such as the lobster dress and the shoe hat, she developed an irreverent vocabulary that, at one point, made her brand the buzziest in Paris

There were a series of fits and starts with the new Schiaparelli, which operated primarily as a haute couture house - making custom creations for wealthy clients - with different designers and muses helming the house with mixed results