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Starbucks moves to reusable cups

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Starbucks' iconic white paper cups could soon be a thing of the past.

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In an attempt to reduce landfill waste, the coffee chain will be phasing out its single-use cups in favor of reusable mugs

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The paper or plastic cups may not completely disappear, but they will be made less attractive

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We set a bold aspiration to become a resource positive company – to store more carbon than we emit, to eliminate waste and to conserve

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This aspiration included setting ambitious 2030 targets to cut our carbon, water, and waste footprints in half

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By the end of 2023, customers will be able to use their own reusable cups in U.S. and Canada

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The company is trying out different programs in different countries

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Another eliminates single-use cups entirely in favor of reusable personal cups

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In order to promote the plans, Starbucks will roll out incentives for customers such as free coffee, discounts, and offering washing stations for personal cups